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Egenis · Publications

Enlisting the influence of others: Alternative strategies for persuasive media campaigns

Morton, T. with Duck, J.M.

Date

2006

Publication type

Journal articles

Journal

Journal of Applied Social Psychology

PP

Vol 36, 2 pp.269-296

Author(s) or editor(s)

Author

Other information

Morton, T. with Duck, J.M.

Text

Morton, T. with Duck, J.M., 'Enlisting the influence of others: Alternative strategies for persuasive media campaigns', Journal of Applied Social Psychology, 36 (2), 2006, pp.269-296.